- Google average CPC was up across all 3 device types, with the largest growth occurring in tablets, which grew 14.2% YoY.
- Google’s distribution of clicks continued to shift away from desktops toward smartphones and tablets, which now make up more than 1/3 of the search engine’s clicks in Q3.
- While clicks on desktops were flat YoY, search clicks on tablets increased 63.4% and clicks on smartphones more than doubled.
Report: 33% of Google’s Paid-Search CTRs Now Coming from Mobile
Paid search marketing firm The Search Agency released its Q3 “State of Paid Search Report” for the US market. The report is based on a large volume of client data and discusses paid search trends by search engine and several industry segments. The headline is that a third of Google’s paid search clicks in the US are now coming from smartphones and tablets. The following are some of top-level data released in the report: