- Google average CPC was up across all 3 device types, with the largest growth occurring in tablets, which grew 14.2% YoY.
- Google’s distribution of clicks continued to shift away from desktops toward smartphones and tablets, which now make up more than 1/3 of the search engine’s clicks in Q3.
- While clicks on desktops were flat YoY, search clicks on tablets increased 63.4% and clicks on smartphones more than doubled.
Paid search marketing firm The Search Agency released its Q3 “State of Paid Search Report” for the US market. The report is based on a large volume of client data and discusses paid search trends by search engine and several industry segments. The headline is that a third of Google’s paid search clicks in the US are now coming from smartphones and tablets. The following are some of top-level data released in the report: