Mon, 07/21/2014 – 10:27 by When we launched the
Place Conference late last year we felt that the time was ripe to hold an event that started to engage discussion around indoor location. But not simply indoor location; we wanted to “connect the dots” between indoor location, broader mobile marketing and online to offline tracking and attribution.
The first Place Conference in San Francisco was a unique event and a big hit. Roughly eight months have elapsed since that time and tomorrow’s Place 2014 event reflects the rapid evolution of the market. We’re at a moment when mobile marketing is really starting to take off — expectations are that mobile advertising in the US will be north of $15B in 2014 — and whe consumers are using their smartphones as shopping assistants in ever larger numbers.
Tomorrow’s event at the W Hotel in Union Square will feature a range of speakers and and attendees who don’t usually come to the same conferences: agencies, retailers, brands, technology companies, investors, lawyers and representatives of non-profits and government.
Here’s the very packed
agenda (and my shorthand):
- The Place-Based Moment: , Senior Analyst, (consumer research and market sizing)
- The Agency Perspective: Conversation with Michael Lieberman (agency perspective on the state of mobile and indoor location)
- The Indoor Technology All-Stars with Don Dodge (array of providers discussing their capabilities)
- Ahead of the Curve: Alex and Ani – Ryan Bonifacino, VP of Digital Strategy (why one retailer went all-in with indoor location early)
- IndoorAtlas and Magnetic Positioning (an indoor technology that doesn’t require hardware that you may not have heard of)
- Connecting the Dots: How Location and Offline Analytics Will Transform Digital Marketing (indoor analytics and how it will impact digital broadly)
- Case Study: SK Telecom (multiple use cases from South Korea)
- Featured Speaker: Facebook’s Doug Stotland (how the company is connecting the dots from online to offline)
- Beacon Location Security & Encryption (best practices for iBeacon and BLE)
- Indoor Location & Privacy: Steering Clear of the ‘Creepy Line’ (experts discuss how to handle mobile location, indoor location and consumer privacy)
- Hillshire Brands, inMarket and iBeacon (the first national brand case study using iBeacon)
- Best Practices for Consumer Push Notifications (Urban Airship shares best practices from its many billions of campaigns)
- Street, Store or Shelf: Rightsizing the Consumer Experience (what’s going to work and how to avoid spamming consumers)
- Comparing Indoor Location Technologies (an objective comparison of indoor location technologies for brands, retailers and agencies)
- Whither Geofencing: What Is the Future of Mobile Location? (a forward looking discussion about location and mobile advertising)
If you’re going to be in the room you’ll be immersed in discussion about the future of mobile, location and offline attribution. These trends are coming together with profound implications for all digital marketers and brands. It’s going to be an exhausting yet exhilarating day.
