Thu, 12/05/2013 – 12:43 byYesterday the Wall Street Journal reported that China Mobile and Apple had struck a long-anticipated deal to offer the iPhone to China Mobile’s massive customer base (estimated by the publication at 7X Verizon Wireless). Neither company has confirmed the deal. China Mobile is the largest carrier in the world’s largest mobile and internet markets. The company has more than 750 million mobile subscribers. According to several estimates Apple has about 5% of the Chinese mobile market. Various flavors of Android are by far the dominant mobile platform in the country, with nearly 80% share. Many financial analysts think that the iPhone 5s and 5c are too expensive for China. However there appears to be a meaningful appetite for Apple’s devices there. Apple’s “greater China” revenue this past quarter was $6.8 billion. That number could easily double through the China Mobile deal — if it’s confirmed. Back in the US comScore released September smartphone market share data. The firm estimated that 149.2 million American adults now own smartphones. Comscore’s figures put smartphone penetration at or just under 64%, generally in agreement with Nielsen’s estimates. Apple, Samsung and Motorola were the top three smartphone OEMs in the US. HTC and LG lost share and BlackBerry is out of the top five. Android is the top OS, gaining nearly half a point. Apple and Windows Phone also gained modestly. I was surprised not to see more of a bump for the iPhone given all the discussion of iPhone sales momentum. However it hasn’t really materialized in comScore’s data. In the US Windows Phone share is 3.2%, growing but very small. By contrast, in Europe, Windows Phones now enjoy a 10% share across the EU5 (driven by UK, France and Italy) according to Kantar survey data. Windows Phone’s success in Europe is due almost entirely to Nokia and it’s continued brand strength, which doesn’t equally exist in North America. Nokia sells the overwhelming majority of Windows Phones globally, which is why Microsoft bought the company — also to prevent it from starting to make Android handsets. That largely defensive acquisition has now been approved by US regulators, with European regulatory authorities likely to follow and permit the transaction.
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