AdMob says this morning that it served its “100 billionth ad.” The company has been around since 2006 served its “billionth” ad in 2007. (McDonald’s comparisons seem inevitable here.)
Here are some data cited in the blog post announcing the 100 billionth ad:
- In June 2009 AdMob served ads on more than 16 million unique iPhone and iPod touch devices worldwide (source: June 2009 AdMob Mobile Metrics Report)
- Smartphone shipments worldwide are projected to grow 13% in 2009 to 164 million units (source: Forward Concepts, Smartphone & Chip Market Opportunities: An in-Depth, Global Analysis of Smartphones, Chips & Operating System, February 2009)
- In 2008, the estimated number of mobile subscriptions quickly outpaced PC internet users. Mobile subscriptions exceeded 4 Billion vs. 1.5 Billion PC internet users (source: International Telecommunications Union (ITU), an agency of the UN)
Meanwhile, AdMob has decided, at least temporarily, to not discontinue support for “ad mediators” AdWhirl and TapJoy:
In order to ensure that we are focused on doing what is best for our publishers, we have decided to temporarily delay the discontinuation of support for mediation layers until we can introduce a comprehensive plan that meets our publishers’ needs while also continuing to provide advertisers and end users with the best possible experience on mobile.