Tue, 02/25/2014 – 09:00 by At
1pm Eastern/10 Pacific today we’ll be hosting a new webinar:
Indoor Location – Early Adopter Case Studies and Lessons Learned. It will feature
Aisle411 co-founder Matthew Kulig and
iInside EVP Jon Rosen. The emphasis is not on theoretical information but on what’s actually occurring in the market — today.
Rosen will be talking about B2B case studies from current in-market deployments. He’s going to cover:
- Retailer KPIs
- Measuring the impact of operations, merchandising and marketing on customer behavior in a specialty retail context
- Using indoor analytics to benchmark online marketing campaigns
- Optimizing checkout selling in a grocery context
- Using indoor analytics to measure and address showrooming
Kulig will be discussing B2C cases, including the following:
- Indoor app-based search and ad CTRs
- Retailer monetization through branded in-app advertising
- Location and intent based recommendations in store apps
I’ll be offering a general overview of the state of the market and offering attendees a free copy of our recent “
Mapping the Indoor Marketing Opportunity” report (only available to real-time attendees).
The webinar will be eye-opening and instructive to indoor neophytes and those with even considerable knowledge of this emerging market.
Register now and show up later today.
