Wed, 02/12/2014 – 11:14 by Authour 2 Live Webcast: Tuesday, February 25, 2014 – 1:00pm ET / 10:00 am PT There’s a great deal of hype surrounding iBeacon right now. But that technology is just one part of a much larger story about indoor location.
Using a range of technologies, major retailers, malls, airports and others are testing or rolling out indoor location in their venues and stores. We’ve come a great distance since last year when few people understood the benefits of indoor positioning and real-world analytics.
Join
aisle411,
iInside and
’s for a webinar and discussion about the current state of indoor location. The webinar will feature existing, in-market B2B and B2C case studies.
What you’ll learn:
- How in-store mobile brand advertising impacts sales
- How indoor location can be used to combat retail showrooming
- How in-store (and even department level) presence is being used to measure the offline effectiveness of traditional and digital advertising.