PaidContent has used Nielsen data (from an article in Mobile Marketer) on unique visitors to compile a list of the largest mobile ad networks. Here’s the list according to the site (based on monthly unique reach in the US):
- Millennial Media: 45.6 million
- Yahoo!: 36.1 million
- Google: 31.9 million
- AOL/Platform-A’s Third Screen Media: 28.6 million
- AdMob: 25.7 million
- Microsoft: 25.4 million (doesn’t include the new Verizon deal)
- Jumptap: 23.4 million
- Quattro Wireless: 23 million
I invite the companies on the list (or comScore) to dispute it and provide their numbers.