Report: Survey of U.S. Retailers’ Use of Indoor Location

Recently, surveyed a group of U.S. retailers — from Big Box, specialty store, grocery, electronics, department stores, convenience stores and more — to determine current trends and market perceptions regarding in-store marketing and indoor analytics. With a significant majority of consumers using smartphones in store (83% according to study in Q3 2013), this survey revealed a high degree of interest from retailers in developing indoor analytics strategies but considerable confusion in understanding indoor location technologies and justifying a demonstrated return on investment.   To download and view this groundbreaking survey, click the link below:   Survey of U.S. Retailers’ Use of Indoor Location