Wed, 04/16/2014 – 10:33 by Authour 2
Beacons (including Apple’s iBeacon) utilize short-range communication technology intended to improve the in-store consumer experience and market to smartphone owners on premises. While beacons are just one among several indoor location technologies, they’re cheap and easy to deploy so many retailers, museums, malls and venue owners are running tests or are in the early stages of larger rollouts. This report takes a look at beacon technology, current deployments and the opportunities for in-store marketing.
To see a preview of “A Marketer’s Guide to iBeacons,” an report authored by Senior Analyst , click here Featured Research is available to registered users only.
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