Jumptap announced this morning that it had joined the ranks of mobile video ad networks. It now claims to be the most comprehensive of the mobile ad networks in terms of its available ad formats:
Jumptap, the leading provider of mobile advertising solutions, today announced the addition of video to its premium mobile ad network. A pioneer in mobile advertising, the addition of video uniquely positions Jumptap as the only network to offer all mobile advertising solutions including search, display, rich media, video and in-app advertising – all from one platform.
The company will be offering the following types of video units:
Click-to-video (or tap-to-video), video interstitials (which can run either before an application loads or in between content sections), and in-stream video ads (pre, post, or mid-roll)
Separately, rich media ad network GreyStripe and Adobe announced a collaboration to enable ads that are created in Flash to be converted to HTML5 and run on iOS and Android devices:
The ad solution is comparable to Apple’s recently introduced iAds unit; however, unlike iAds, they will be authored with Adobe® Flash® authoring tools, priced at a fraction of the cost, and come in both expandable banner and full screen interstitial formats. Since Flash is the standard for developing rich media digital advertising, these solutions will give brand advertisers and digital agencies the ability to retain full control over ad development, reduce costs by preserving existing workflows while enabling support for HTML5, provide advertisers reach across all major desktop and mobile platforms, and decrease the time between ad concept and delivery.
This approach will be cheered by publishers, agencies and developers and will buy them some time, but it’s an interim solution. Flash is being replaced by HTML5.