iPad Coming to Stores on April 3

Yesterday I said the good folks at Gartner were effectively clueless about whether or not the iPad would sell in quantity this year. But soon we’ll find out what the preliminary (early adopters, fanboy) demand will be.

Apple announced this morning that pre-orders will happen on March 12 and the “magical and revolutionary” device will become available on April 3:

Apple® today announced that its magical and revolutionary iPad will be available in the US on Saturday, April 3, for Wi-Fi models and in late April for Wi-Fi + 3G models. In addition, all models of iPad will be available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK in late April.

Beginning a week from today, on March 12, US customers can pre-order both Wi-Fi and Wi-Fi + 3G models from Apple’s online store (www.apple.com) or reserve a Wi-Fi model to pick up on Saturday, April 3, at an Apple retail store.

There’s lots of conflicting speculation and survey data on demand. Pre-orders and early sales will give the market a pretty good sense of whether this is going to be another hit or not. Price, which could be reduced, will also play a role. The “low-end” iPad, which will be the most successful of the many options, comes in at $499. This price was the big surprise at the launch event and much cheaper than the speculated $800-$1,000. 

If you recall once the iPhone gained its subsidy sales took off. I think there’s no question that at the right price, which for the iPhone was sub-$200, this device will sell well. 


As this device moves into the wild, it will be interesting to see how people use it. AT&T CEO Randall Stephenson doesn’t believe he’ll get a lot of 3G subscriptions off the device. And I would agree; the “use case” is going to be at home, in hotels and other places that have WiFi (maybe in the car for kids and movies/games). In addition the people that buy this will have smartphones already for access to the mobile Internet “on the go.”