Thu, 12/13/2012 – 10:50 by Global mobile ad network InMobi has released its latest “
Insights Report” for the US market. Interestingly it finds Apple devices generating the majority of ad impressions despite their smaller overall hardware market share.
Apple’s iOS devices have a 46% share of impressions on the InMobi network, compared with Android’s collective 43.6% share. Here are the top five devices that InMobi sees on its network:
- iPhone — 27.5%
- iPod — 11.5%
- iPad — 7.0%
- Amazon Kindle Fire — 2.8%
- Motorola Razr — 2.2%
While there is almost no Android presence in the top five (Kindle Fire is a quasi-Android device) the network says that Android growth is outpacing that of the iPhone. Compare InMobi’s data to other ad networks, which show Android with a greater share of impressions.
Jumptap (July, 2012):
Millennial Media (November, 2012):
The Millennial numbers above correspond almost exactly to comScore’s market share data regarding handset penetration (October, 2012):
- Google: 53.6%
- Apple: 34.3%
- RIM: 7.8%
- Microsoft: 3.2%
- Symbian: 0.6%
