Despite Android Market Share Lead, iOS Devices Dominate InMobi Network

Global mobile ad network InMobi has released its latest “Insights Report” for the US market. Interestingly it finds Apple devices generating the majority of ad impressions despite their smaller overall hardware market share. Apple’s iOS devices have a 46% share of impressions on the InMobi network, compared with Android’s collective 43.6% share. Here are the top five devices that InMobi sees on its network:
  • iPhone — 27.5%
  • iPod — 11.5%
  • iPad — 7.0%
  • Amazon Kindle Fire —  2.8%
  • Motorola Razr — 2.2%
While there is almost no Android presence in the top five (Kindle Fire is a quasi-Android device) the network says that Android growth is outpacing that of the iPhone. Compare InMobi’s data to other ad networks, which show Android with a greater share of impressions. Jumptap (July, 2012): Screen Shot 2012-12-13 at 10.36.56 AM Millennial Media (November, 2012): Screen Shot 2012-12-13 at 10.37.29 AM The Millennial numbers above correspond almost exactly to comScore’s market share data regarding handset penetration (October, 2012):
  • Google: 53.6%
  • Apple: 34.3%
  • RIM: 7.8%
  • Microsoft: 3.2%
  • Symbian: 0.6%